Within my magazine a social group will be represented. My magazine is aimed at young adults, primarily at the age of 15-24. This group of people will have a strong knowledge of the Alternative music portrayed within my magazine and will be keen listeners of the same sort of bands/artists. They will be laid back and easy going type of people who have a broad range of music within the genre of my magazine, and will thus be able to understand why my magazine may vary heavily between certain artists and bands. For example Jack Johnson who is a singer songwriter or Frightened Rabbit who are a band of slightly weird Alternative rock. The fashion sense of my magazine isn't all out Indie and it isn't strange clothes to mirror the Alternative twist. Instead people who listen to the type of music presented will have a casual fashion sense, preferring to be laid back in some casual jeans and a hoody.
The readers may play some sort of instrument; one which fits the genre of the magazine, perhaps guitar or maybe drums. The readers will again most likely attend college or university as I believe that this it the type of audience my magazine appeal to.
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